Hi, I am Ahmed Hirsi, a UX Designer and Product Builder
I love to dig into the core of a product by mapping out its architecture, designing intuitive and appealing interfaces, and bringing the overall value proposition to life.
Previous clients:
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Previous clients:
+ more
“With over 16 years of UX design expertise, I collaborate to craft products through valuable user experiences and strategic thinking to drive product growth.”
$6 Million
ROI on UX projects delivered
10+ Years
Across Energy, Banking, and Banking
From Complex Systems to Intuitive Experiences
Leveraging my expertise in system mapping, I have spent over a decade transforming intricate enterprise ecosystems into intuitive digital experiences users love.
By analyzing complex processes and translating them into human-centered solutions, I enable organizations to overcome challenges and successfully deliver products that drive adoption, loyalty, and value.
My UX process is centered around gaining deep empathy for users in order to craft experiences perfectly tailored to their needs. I start by immersing myself in your product’s target users through interviews, surveys, persona development, and user journey mapping. This provides crucial insights into your users’ behaviors, pain points, and desires.
Armed with this understanding, I ideate solutions, iterate through wireframes, and test concepts quickly via prototypes. This validation with real users ensures we create a product that truly delights. I also employ usability studies and A/B testing to optimize and refine the product even after launch. This user-focused process allows me to engineer experiences that not only address pain points but also wow users at every touchpoint. The result is happy customers, organic growth, and a product that succeeds commercially by providing real value to users.
Prototyping – From Ideas to Experiences
Prototyping unlocks immense value. I rapidly transform ideas into tangible user experiences that guide development, align stakeholders, and drive innovation.
My expertise accelerates development cycles, reduces risk associated to assumptions, and optimises for users’ needs early.
Leveraging various tools, I create prototypes that inform, inspire, and pioneer solutions users love.
Usability Reports Revealing Actionable Improvements for Amazing User Journeys
My usability reports uncover crucial opportunities to optimise conversion and engagement. Leveraging UX principles and heuristics, I audit products to pinpoint usability issues. For clients like JCB and the Welsh government, my analysis revealed insights that increased conversion rates and task completion when implemented.
My expert eye identifies friction and pain points that hinder user experience. My insightful reports empower teams to create smoother journeys that deliver value.
Other projects